Falsetto added classic design elements such as tufted leather booths and low ceilings to make customers feel as though they were in the Goodfellas movie themselves. He revitalized the live music program, mixing old aspects of Runway 84 with the trendsetting nature of Handcrafted Hospitality.
The renovation process took 10 months in total, beginning in May 2022. Upon completion, Falsetto knew that customer reactions would be a “touchy situation” as balancing the retention of old customers and acquisition of new ones can be tricky.
He also added that the changing demographics of Florida, notably the amount of money coming into South Florida, played a key role in his design decisions. He wanted Runway 84 to reflect and cater towards an elevated experience.
“We thought that we were going to lose [older customers], but they ended up loving it more than anything,” Falsetto says. “The feedback has been tremendous. They love the traditional dishes and our new additions like the prime steak program. They love the live music nightly. This is what Handcrafted Hospitality is known for.”
With the restoration completed for Runway 84, Falsetto is venturing to different ideas, such as an elevated steakhouse in Fort Lauderdale.
“I’m going to be taking more ventures into higher end fine dining,” Falsetto says. “We’re also working with some hotels to curate some food and beverage programs with them too.”
As for Handcrafted Hospitality’s other brands, Falsetto is eager to expand throughout Florida, with Tacocraft locations projected in Boca, Miami, Tampa, and Orlando. A unit in Coral Springs will be complete in 2024.
Overall, Handcrafted Hospitality continues to pioneer in the casual dining and fine dining spaces, growing in South Florida and acquiring new projects, such as a new pizza concept that will join his repertoire in the near future.